"Digital communities offer both studios and independents a way to economically utilize both test screenings and word of mouth screenings. The internet allows us to target specific demographics as well as monitor their behavior while viewing (did they pause? where? and for how long?). Geo-blocking allows for specific regions to be focused on. When the digital community already has a built in video player a screening can easily be accommodated."
The indie film vet wants all indie filmmakers to consider digital premieres prior to theatrical release…and we’re inclined to agree!
If you don’t find these reasons insidious then you aren’t paying attention.
"Lights can be friendly with each other or antagonize each other, or, what is worse, duplicate each other’s function, and then the rays are no longer bearers of beauty, but foster confusion. Learn to photograph by beginning with one light; if that one light is mastered, all other lights are mastered as well."
"In this case, Farbman says, multiple takes meant the actor’s coarse beard hair was chafing the actress’ skin."
Reason number 11,234,643 why I could never be an actor. When fifty takes is normal for a scene I can’t help but think you don’t know what you want.
"While most people are repulsed by the idea, when we spend money on saving and prolonging some lives, we are making judgments about how much those lives (and others that we don’t try as hard to save) are worth."
— Michael Specter on the A.L.S. Ice-Bucket Challenge. (via newyorker)
Very happy to read this. You certainly get the sense that the issue is not as important as being part of the fad.
(Source: newyorker.com, via newyorker)
"You get a little buzz when you see somebody’s retweeted you, or commented on you, or talked about you on social media. Then that buzz goes away, and you want a little more the next time, so you start checking your phone more, and you become addicted to that kind of attention, and you mistake it for presence in the world, and you can live this strange double life, which Jon [Domhnall Gleeson] lives. His social-media avatar is a very different creature than the person we see so much of in the film. It felt like it was timely, because I don’t think that issue of social-media self-presentation has really found its way into mainstream film yet."
— Frank director Lenny Abrahamson talks about his film’s approach to social media, rock ‘n’ roll, mental illness, and the intersection of all three. Read the full interview. (via thedissolve)